How to Promote Your Blog Through Social Media Channels
Are you grappling with the challenge of garnering engagement for your blog through social media?
Transitioning your blog’s presence to social platforms can be an unnerving endeavor and one that remains arduous once initiated.
In this article, you’ll uncover strategies to effectively amplify your blog’s visibility on social media and craft content tailored to captivate and expand your audience.
How do most blogs share their posts on social media?
Many fledgling bloggers realize that they must share their latest articles on social media. But what’s their usual approach? They might open a new post draft on Facebook, Instagram, or X (formerly Twitter), pen a brief snippet about the article, perhaps share a noteworthy insight, and then paste a link at the bottom, finishing with a mix of relevant, niche-specific, and trending hashtags.
This creates what’s commonly referred to as a “link post.”
While this seems a straightforward tactic, and indeed it is, such posts often fail to inspire substantial engagement unless they touch on trending topics in the niche.
A case in point is the Twitter account of Duolingo. While Duolingo frequently garners thousands, even hundreds of thousands, of likes for its witty and humorous posts that subtly incorporate branding without overtly promoting the product, a blog post link shared on the same platform might only secure a few hundred likes.
Even an organization accustomed to raking in vast amounts of interaction per post isn’t immune to the lethargy link posts often elicit.
By now, you’re likely aware of social media’s crucial role in driving traffic, so we’ll forgo reiterating that point.
The real question is, how do you effectively publicize your blog on social media if link posts aren’t the ideal method?
Promoting your blog on social media effectively
Here are several tips for successfully boosting your blog’s profile through social media:
1. Pinpoint the social platforms your audience frequents
To drive engagement on your social posts, it’s essential to post on platforms your audience already populates. Fortunately, this isn’t an insurmountable task. Start by considering the most prominent platforms:
- TikTok
- YouTube
- X (formerly Twitter)
Use these platforms’ search functions to investigate niche-specific content. This will offer you a glimpse of how saturated your niche is and whether your competitors are thriving on certain platforms.
Additionally, consider platforms like Pinterest and LinkedIn, depending on your niche’s characteristics.
Create profiles on every platform where your niche has a presence, even if it’s modest.
2. Understand each platform you wish to publish on
To truly grasp the intricacies of a platform, immerse yourself in it. Use either your business accounts or personal ones to engage with content as an ordinary user. Watch videos, observe image posts, polls, or stories, and delve into the comments and captions, particularly on content related to your niche.
Expand your horizons by exploring content outside your niche as well. The broader your exposure, the more adept you’ll become at navigating and utilizing each platform to its fullest potential.
3. Develop best content for social media
Here’s where things become trickier. Many bloggers juggle their writing with other commitments, and this is why they often fall back on the convenience of link posts.
However, to truly flourish on social platforms, you’ll need to elevate your content creation game and produce tailored content for every platform you wish to leverage.
Familiarising yourself with each platform is vital. Once you do, you’ll be equipped to generate content that resonates deeply with each specific audience.
One method is to adapt blog posts into engaging social content. For example, if your blog explains how to crochet a particular granny square pattern, consider making a TikTok or Instagram reel demonstrating the process. Alternatively, you could create an Instagram carousel with step-by-step visuals.
The more you immerse yourself in the platforms, the more creative and innovative your content ideas will become.
4. Create evergreen content
One enduring strength of our crochet tutorial idea is that it’s evergreen. Whether it’s consumed today or years from now, it retains its value.
It’s crucial to produce evergreen content for social platforms. On platforms like YouTube or TikTok, you’ve likely encountered older content surfacing in recommendations, sometimes years after its original posting.
Creators post once and continue to reap engagement from their efforts long after.
While it’s certainly wise to create content around trending topics to capture immediate attention, building a library of timeless content that remains relevant is equally powerful.
5. Utilize a ‘link in bio’ page
Some platforms, such as TikTok and Instagram, restrict the use of links within posts. Meanwhile, on platforms where you can include links, the engagement they generate tends to be underwhelming.
So, what’s a social media marketer to do?
The answer lies in using ‘link in bio’ tools like Shorby or Tap Bio. These tools allow you to create a simple webpage hosting all your important links.
When promoting content, you can direct your audience to this page by simply stating “link in bio.”
6. Engage with your niche
A key component of successful social media promotion is to increase your presence across various platforms. A great way to do this is by interacting with your audience and fellow content creators within your niche.
Social media thrives on collaboration. Partnering with someone who shares your audience but has a larger following can boost your success exponentially.
Platforms like TikTok make it easy to collaborate, even without formal arrangements, by allowing you to stitch or duet with other creators.
Regularly responding to comments and direct messages is another crucial aspect of fostering engagement.
7. Use social media scheduling tools
To simplify managing your social media presence, consider using a scheduling tool. We recommend SocialBee, which allows you to schedule content across various platforms and set up content categories for specific campaigns.
Pally is another excellent tool, particularly for Instagram users, offering a social inbox that simplifies engagement management.
Regardless of the tool you choose, it will make managing your social media content much easier, freeing you up to focus on creating content that drives results.
Conclusion
There’s nothing inherently wrong with publishing link posts, and in some cases, they’re entirely appropriate.
However, it’s crucial to recognize that relying solely on them will not deliver the engagement you need to grow your blog.
Instead, focus on creating bespoke “social-first” content that resonates with your audience on their favorite platforms.
By tailoring your content for each platform, you’ll achieve much stronger results. For efficiency, consider producing mobile-friendly video content and sharing it across all your social profiles with the help of tools like SocialBee.