Bounce Rate

What is bounce rate in Website and how to reduce it

What is Bounce Rate

Bounce rate measures the percentage of users who land on your website and do nothing on the page or post they entered.

They did not click on any links or menu items and then they exit from the website.

If your website has a high bounce rate then it means that

. Your page content or quality is low.
. Content does not suit the visitors.
. Your content does not match the purpose of users as they want more information about this topic.

It did not affect your page ranking directly.

It is important because if your bounce rate is 75% it means that 75% of users enter your website and leave immediately without clicking it on the page or any menu.

What is a Good Bounce Rate?

There are some rules which you consider for a good bounce rate.

If your website is

Over 80% then it is very bad

70% – 80% is bad

50% – 70% is good

30% – 50% is excellent

How it is calculated?

It is calculated by the total number of visits to a page or post by the total number of entries to a website.

What is a 100% Bounce Rate?

If every person visited your website and then left from the page without clicking or browsing then it is a 100% bounce rate.

7 Ways to reduce bounce rate

1. Improve content readability

Users will leave your site immediately if your content is not readable, and there are large chunks of text.

If formatting is not right then it will result in a faster exit rate and high bounce rate.

Below are tips to create good content

. Use Heading as H1
. Always include subheadings for easier understanding.
. Use number or bullet points for the breakup
. Use of proper images, videos, screenshots, and quotes.

The use of these tips will help you to create great content which allows users to understand easily.

2. Optimize your page speed

If your website speed load is more than 2 seconds then it will also result in user exit without further activity and then result in a high website bounce rate.

Click here if you want them to increase the page speed of the website.

3. Always add New Content

Always add new and fresh content to your website. Google loves new content and google increases your search ranking.

Users see that new content is added regularly then they visit many times and search in your website for different things and this results in a low bounce rate.

When users see that no new content is added then they leave your website and did not come back.

4. Use Organize link structure

Do not use so many internal link structures as it is a bad user experience. Users will exit your website and also increase the bounce rate.

Use relevant and logical linking structure which is the focus of your post or if you want the user to see the detailed information of some points which are in another post then use internal link structure.

5. Easy search option

Use a search option that is easily accessible from your website.

Do not use so many images or text on your landing page that users find difficult for search option and it is also bad user experience and early exit. 

6. Optimize your website for Mobile

Today more than half of internet traffic comes from mobile devices. 

If your website does not optimize for mobile devices then it is a bad user experience and the result is an early exit.

Google Mobile-Friendly Test is the best tool to check whether your website is optimized for mobile devices.

Mobile optimized
Google Mobile-Friendly Test

7. Improve your Sidebar

Don’t leave empty spaces in your WordPress sidebar.

You can add recent posts, popular posts, provide your social media ids, shows your recent comments, show your archive post, and suggests your best blog with Editor’s Choice column.

Popular Post


Decreasing your bounce rate will help you increase the traffic and help your users to gain confidence.

Users will visit your site again and browse more on your website


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