What is E-A-T

What Is E-A-T, And Why It’s Crucial To Your SEO Strategy

What Is E-A-T, And Why It’s Crucial To Your SEO Strategy

What is E-A-T

E-A-T stands for expertise, authoritativeness, and trustworthiness. It is a Google quality rating system that is designed to help evaluators assess the quality of websites and web pages.

E-A-T is important for SEO because it helps Google understand which websites and webpages are high-quality and relevant to users. By improving the quality of your website or webpage, you can improve your E-A-T score and rank higher in Google search results.

There are three main factors that contribute to a website or webpage’s E-A-T score:

  • Expertise: The content on your website or webpage should be written by experts on the topic.
  • Authoritativeness: Your website or webpage should be an authoritative source of information on the topic.
  • Trustworthiness: Your website or webpage should be trustworthy and provide accurate reliable information.

Improving your E-A-T score can be a challenge, but it’s worth it if you want to improve your SEO strategy. If you’re not sure where to start, try looking at your website or webpage from the perspective of an expert, authority, or trusted source. How could you make your content more expertly written? More authoritative? More trustworthy? Answering these questions can help you improve your E-A-T score and reach a wider audience through Google search results.

Why is it important?

It’s a set of quality guidelines that was first introduced by Google in 2014.

Since the release of the Panda algorithm update, Google has been increasingly focused on weeding out low-quality content from its search results. That’s where E-A-T comes in. By making sure your content meets the E-A-T standards, you can help Google understand that your site is a source of high-quality information.

There are two main reasons why E-A-T is so important to your SEO strategy:

  • It Can Help You Avoid a Penalty from Google

If your content doesn’t meet Google’s quality guidelines, you could be hit with a manual action penalty. This could result in a drastic drop in your search engine rankings and traffic levels. By ensuring that your content is expertly written and trustworthy, you can help avoid these penalties.

  • It Can Improve Your Click-Through Rates

If your website appears in the search results for relevant keywords, but people aren’t clicking on your listing, it’s not doing you much good. One way to increase your click-through rates is to make sure that your snippet (the short description of your page that appears in the search results) accurately reflects the quality of your page. If you have an authoritative and trustworthy page with great content, make sure that shows up

How to use E-A-T correctly?

Content is one of the most important ranking factors for Google. In order to rank well, your content must be relevant and useful to your audience. It must also be well-written and error-free.

One way to ensure that your content is high quality is to focus on E-A-T. Google looks at these factors when deciding whether or not to rank a piece of content.

To write great content that ranks well, you need to have expertise on the topic you’re writing about. This means that you should be an expert in the field, or at least have a strong understanding of the subject matter. You can become an expert by doing research, reading articles, and taking courses on the topic.

It’s also important to be authoritative. This means that your content should come from a reliable source. If you’re quoting statistics or data, make sure to include where you found this information. If you’re giving advice, be sure that it’s based on experience or research.

Finally, your content must be trustworthy. This means that it should be accurate and free of errors. If you’re making claims, be sure to back them up with evidence. If you’re giving advice, make sure it’s sound and will actually help people.

By following these tips, you can create high-quality content that will rank well in Google search results.


The take-home message from this article is that E-A-T is a crucial part of any SEO strategy. In order to rank well in search engines, it is important to have all three of these factors working in your favor.

There are a few key things that you can do to improve your E-A-T score. First, make sure that the content on your website is high quality and informative. If you’re selling products or services, be sure to include testimonials and reviews from past customers. Lastly, be active on social media and in online communities related to your industry. Answering questions and providing helpful information will show that you are an expert in your field, and this will go a long way toward building trust with potential customers.

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