landing age

What is the purpose of landing page and how to create

What is Landing Page

A landing page is a web page designed for paid marketing, social media, and email campaigns. It is a purpose-built page to generate leads and increase sales for a business. It is a web page to capture a visitor’s attention and capture their details like an email address.

A landing page is designed to target an audience for a specific product which you are marketing.

It is also called a squeeze page which is built for higher conversion rates and to redirect traffic to the website. You can build many landing pages on your website.

For e.g, you can design different landing pages for social media campaigns, email campaigns, paid advertising campaigns, specific product or service pages, and a page for subscribers. You can have more leads if you design more landing pages.

Key features

  • Design a specific landing page about what you offer.
  • Define what is the benefit when using click anything. Your conversion rate will higher if you clearly define that how users will benefit from the offer.
  • Create a sense of urgency and explain that why users click a particular product or offer now not later.
  • Grabbed a visitor’s attention and convince them about the offer so that they come again and inform other users.

There are a lot of plugins available where you can design creative landing pages. Here are some of them.

1. SeedProd

SeedProd is one of the most popular drag and drops plugins. It is easy for everyone and also has advanced features for experienced users.

Over 1,000,000 users use SeedProd to create a stunning landing page in WordPress and there are 100+ pre-made templates available through which you can create in few minutes.

SeedProd is also SEO friendly and optimized plugin.

2. Elementor

Elementor is one of the most popular plugins available in WordPress. It has drag and drop features and a live editor and gives you various options for customization.

There are over 100 pre-designed templates available. It is user-friendly and ideal for users who just start their carrier in WordPress.

3. OptimizePress

OptimizePress is attractive and easy to create responsive landing page builder plugin. You can build edit and view changes in real-time with the live editor.

There are more than 30 pre-design templates available. It is a useful tool and you can collect data from users visiting your site from various opt-in forms available.

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